Our Buddy Rickey Kim asked me to write a piece for the Young Hollywood issue of 944 mag.. ——- Over the course of the many years that I’ve known Hollywood, there have been times I’ve seen her shine bright, and there have been times I’ve seen some dullness. She has made many dreams come true, […]

Cassette after party was at Chloe.. Downtowns dopest little hot spot.. Big thanks to Mike, M, Belvedere, Tony, Kenny, Jared, Morgan.. 1) Josh Madden 2) Chau, Ly 1) Jenn, Claudine 2) Stas, Shannie 1) Hunter 2) Selina 1) Joanne, Kat 2) Mike, Errol 1) John, Rich 2) Andy

A little clip from our backstage lounge..

A huge thank you to W Hotels and Think PR for hosting a viewing of our new campaign and as well allowing us to present a selection of our new collection.. The VIP W Hotels back stage lounge was truly back stage of the tents in Bryant Park.. The W lounge was where VIPs/Celebrities(Justin Timberlake)/Press […]

Sway was on and kick’n for fashion week.. 1) Peter, Siki 2) Friend, Willo 1) Too many of these 2) Joanne

If your the type of person in search of the perfect bowl of ramen.. Gotta check out Ippudo…  Laura has been telling me about this awesome ramen spot near her pad for a while now…  So after homie Joanne and I got ready we rolled out to meet Laura and Anna at Ippudo…. Wholly shit… […]

After the Benefit we headed over to Siki’s birthday over at Smith and Mills.. 1st time I met Siki was in Germany.. Glad we could keep each others company through the years.. Good times.. Happy Birthday Siki.. 1) Peter, Rob, Siki 2) Joel, Rob, Laura 1) Joanne, Shannon 2) Selina, Ballerina 1) Sebastian, Hunter 2) […]

V Day Love Carnival Benefit The Creative Center Arts in Healthcare.. Featuring: Kissing Booths, Raffles, Jello Shots, Love Potions, Wedding Photos, Face Painting, Confection, Heart Darts and more…

Andre and Belvedere hosted a pop up club called Le Barron at the Bowery Hotel. Pure New York City.. 1) Mark Ronson on the wheels of steel.. Lindsay Lohan in the back ground.. 2) Sam Ronson on the mic.. Hunter in the background. 1) Daniel Merriweather killing it.. 2) Carol, SuChin 1) Laura, Hunter 2) […]

Josh, Lisa, Joanne and I went to see The Virgins play an amazing acoustic set at the Mercedes Benz kick off party….

Complex Photo Shoot with Aaron Yoo. Cassette selvage jeans. Cassette Black Overdyed Jeans

We rolled up to Bardot.. and the line was mad mad thick.. Like just keep on driving cuz it’s to crazy thick.. but you know PR girls.. Jen and Claudine did their magic and we parted the sea of people.. 1)Bar, 2) Rickey 1) Claudine 2) Peter, Josh-man

Our buddy Claudine was in town to roll to the Grammy’s. Josh and I rolled to her hotel to pick her up and roll out to Bardot..

SAVE THE DATE :: Feb 11th..Cassette Side B @ Winstons (7746 Santa Monica Blvd West Hollywood CA 90046) 9-2am DJ’s :: noMSG :: N2 ::WendyCity :: LeeScratchPetey 1) Benji, Joel 2) WendyCity 1)Franda, Ant 2) N2 1)Aaron, Doug 2) Hillary 1) Neran, Peter 2) Scotty

After the SM entertainment mixer.. We headed over to the Belvedere IX launch.. Our dude Kenny was tell’n everyone to get there early.. Here’s some pics of the night.. BTW: They were saying Belvedere IX is suppose to be 100 proof.. 1)Franda, Ant 2) Justice 1)Kanye 2)Billy, Greg 1)Sung Boogie, Bee 2) Nelly 1) Courtney […]

The nice people at SM entertainment was kind enough to invite me over to a nice mixer(meet and greet). It was at a ill beach house in Malibu. I swooped up Rickey on the way over to the mixer.. When we got there the SM entrainment america, SuChin, Joe Khan(video dir) and some other peeps […]

Oh yeah… my old neighbor skate legend Christian Hosoi and OG Loc Max was at the film fest ..

John Lee and Kenji Hirata was in town presenting Kenji’s short at scions film fest co-sponsered with Theme Magazine..

We’ll be hosting the Backstage VIP W Hotel Lounge at the tents in Bryant Park. If your in the Bryant park area.. please come by and take a break, have some drinks and a pop burger. We are presenting our new campaign. Monday February 16th 5-7pm W Hotels Backstage VIP Lounge Bryant Park Backstage Entrance […]